Brand System
Logo
Our new symbol is called the "Nexus" (   ) and it represents the Stacks ecosystem, including the Stacks token (STX).
Download logo
Ecosystem brands
Brands in the ecosystem can use the "Nexus" (   ) symbol in their logo. To strengthen the Stacks brand, while avoiding confusion, they put the Nexus in a custom shape. Please refer to the Trademark Policy for use of the "Nexus" (   ) symbol.
Logo guidance
Don’t modify, stretch or deconstruct the logo
Don’t type ‘Stacks’ in any other font
Don’t use the old Blockstack icon
Color
Stacks Blue
#5546FF
RGB 85, 70, 255
Black
#000000
RGB 0, 0, 0
White
#FFFFFF
RGB 255, 255, 255
Color guidance
Don’t use colors not in the system
Don't pick individual colors from the Metaverse gradient
Don’t use color effects
Typography
Open Sauce is the sans-serif, geometric, and open-source typeface of the Stacks brand. It’s free for personal and commercial use under the SIL Open Font License.
Download
Typography guidance
Don’t use all caps
Don’t use any other font
Set Open Sauce tight for headlines
Metaverse
"Metaverse" is our unique combination of gradient and pattern that creates Stacks' signature look and feel. Use it as a background or illustration element to make anything unmistakably Stacks.
Download
Metaverse illustrations
The Stacks brand system includes pre-made illustrations that you can use to visualize themes and Stacks’ value propositions.
Download
Metaverse guidance
Don’t use a different gradient
Don’t layer multiple gradients
Use only part of the gradient for variety
Resources
Social media templates
Figma
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Social media templates
Figma
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Social media templates
Figma
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Social media templates
Figma
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Social media templates
Figma
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Social media templates
Figma
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Social media templates
Figma
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Trademark Use Policy